What if it didn't take money to make money?

What’s terrifying about the digitally disrupted future is that this rhetorical question is already being concretely answered. The mindset of digital disruptors is to accelerate every process by using free digital tools. This can be both exciting and terrifying. On the one hand, it means that new ideas and innovations can spread quickly and easily. On the other hand, it means that traditional businesses and industries can be easily disrupted.

Many ‘experts’ talk about how trends reduce barriers to entry. The force of digital disruption doesn’t just reduce barriers, it simply and completely obliterates them.

This mindset allows you to take new ideas of any size and potential impact and rapidly pursue target customers at almost no cost and in the space of a few days, rather than years.